Lodging construction is expected to be nicely up in 2015 versus 2014 and 2013. Keep metal enclosure and cladding systems in mind for the hospitality industry. These systems are ideally suited to meet the functional, architectural and brand awareness demands for many of these hotel and motel projects.
The consistency of corporate and retail building image matters, as well. The corporate and retail building image must create brand awareness; the building image must be inviting and welcoming; the building image must provide consistent economics from location to location; and, the building image must be repeatable whether in Washington DC, Beijing or Sao Paulo.