RACING TO RENOVATION WITH METAL
GEARING UP BRAND APPEAL FROM THE OUTSIDE IN
The renovated Race Pace Bicycle Ellicott City, MD location is the latest expansion for this local bike retailer founded in 1978. What was once a prefabricated metal warehouse and office building is now an eye-catching retail and service outlet that conveys strong brand values. As part of a local corridor revitalization, the building was transformed from a poorly insulated warehouse to a highly efficient facility that surpasses the 2012 International Energy Code requirements.
During construction, the building was stripped of its metal siding to install a continuous board insulation layer outside the girts. The existing corrugated metal roof was removed and replaced with a new, highly reflective Fabral standing-seam metal roof system that reduces the heat island effect.
This small project has had a large impact to the intersection and property value. What was once an eyesore is now a thriving location for active cyclists